How The Lottery Office Supports Independent Australian Newsagencies
Being Australian owned has always been central to who we are at The Lottery Office. Licensed and regulated by the Northern Territory Government since 2003, we’ve built our business here, and we’ve always believed that means investing here too. One of the clearest examples of that is our ongoing partnership with blueshyft, which has been supporting independent newsagency owners right across Australia for a few years now.
What is the blueshyft Partnership?
blueshyft is an Australian payment platform that connects digital services to physical retail locations. Through our partnership, customers can walk into a participating newsagency to deposit funds into their Lottery Office Account at the counter, enabling them to play some of the world’s biggest lotteries online. Not every newsagency is part of the network, so customers can use our store locator to find their nearest participating location before they head in.
A Real Income Stream for Local Small Business Owners
What we’re most proud of is what this partnership delivers for the newsagents themselves. Participating newsagents receive a genuine additional income stream from us, one that rewards local operators for doing what they already do well, serving their community.
Independent newsagencies have been doing it tough for a while now. The decline of print media, changing consumer habits, and the rise of digital services have all put real pressure on local operators who have been part of Australian communities for generations. As a proudly Australian business ourselves, we feel a genuine responsibility to support those networks where we can, and this partnership is one practical way we do that.
How It Works for Lottery Office Customers
For our customers, the blueshyft partnership means a genuine choice in how they play. Depositing cash at a familiar local counter is a simple, comfortable option for a lot of people, and we’re glad to offer it.
When a customer walks into a participating newsagency to top up their account, everybody wins. The customer gets flexibility and a friendly face. The newsagent gets foot traffic and an additional income stream. And we get to do business in a way that actually gives back to the communities our customers live in. That’s the kind of business we want to be, and it’s something we’ve been quietly getting on with for years.
Find a Participating Newsagency Near You
To find your nearest participating store, head to our Pay In-Store page and use the location finder.
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